There has been numerous advances in management practices and methods over the last twenty years. While there has been progress the introduction and influence of social media was never an anticipated management skill required to survive. I've spent over 25 years providing management consulting services ...Read More...

An interesting phenomena happened again the other day and while it's happened before, the intensity of the reaction this time made me smile... and think about an important feature of social media: Accountability. A person on LinkedIn sent a spam message to all his contacts including me. The reaction ...Read More...

Businesses and individuals are all seeking innovative ways to leverage social media for currency, whether actual revenue or goodwill. They see social media as a robust way to add reach and richness to their marketing efforts; however, what is less obvious is how to do it? How to effectively apply ...Read More...

  A strategy is a plan of action designed to achieve a particular goal. Strategy is different from tactics. Every business, whether planned or not, has and acts on a strategy to both engage in market opportunities and to provide offerings.   The process and thinking about strategy has ...Read More...

My brain isn’t always the sharpest and it takes time for me to grasp information and its relative meaning.  Words carry lots of meaning and unless we really “read and listen to comprehend” we can miss the true value of someone’s work. If you’ve ever listen to or read ...Read More...

  The phenomenon of social media is producing results.  People are empowered with options related to how they accept, deny, share, and pursue information.  Social Media has become the “magnate” of attraction to individuals, businesses and institutions. It ...Read More...

People follow people who have more contacts, followers, blog post and overall activity on the web. The web provides numerous data points to indicate a persons attractiveness to potential followers. From Tweet analyzer, Adage Power 150, Twitter Score, Google rank, Page Rank, Technocrati and the list ...Read More...

I received a call from the local news television station asking to interview me concerning the recent Twitter campaign initiated between Oprah and KFC.  Oprah put out and offer to her twitter followers and to her web site visitors that offered a coupon, printed from her site, in which participants ...Read More...

Just yesterday, I saw a national, 30-second prime time TV commercial that invited viewers who wanted more information to “visit our YouTube channel.”  How cool is that?  Thanks to technology and the social web, we are the media.  We have more ways to get our product messages ...Read More...

Our economy is driven by an old currency, monetary value. (Currency stores value) Money represents a value exchange, I give you dollars and cents and you give me goods or services. Businesses and individuals seek to maximize earnings, money, by producing goods and services that a market consumes. Serving ...Read More...

If you've learned anything from Jay Deragon's Relationship Economy,  you will know about the 4 A's of social relationships. Attention,  attraction, affinity and audience. In the end, you want and need an  "audience" who believes in your product and service offerings and who  ...Read More...

Back when Total Quality Management was first coming on the scene for American businesses, it was the Quality Manager's job to learn how to do it, how it applied to the company's business and then teach the rest of the company what to do so they could implement the new technology and contribute to the ...Read More...

Some thirty plus years ago, US manufacturing companies began to wake up to the realization that they needed to get serious about quality. Foreign and domestic competition who understood the power of Total Quality Management were eating their lunch. Businesses had to learn about quality management and ...Read More...

Matthew Fraser and Soumitra Dutta ,  Web 2.0 is no longer just for teenagers. Social networking has clearly reached a tipping point. Sites like MySpace and Facebook boast hundreds of millions of members. Barack Obama's presidential victory demonstrated that platforms like YouTube and Twitter ...Read More...

A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards ...Read More...

As more and more businesses migrate to the use of social media the proverbial question of legal risk raises its ugly head. Legal concerns of uncontrolled employee participation, disclosure of private corporate information and related matters causes corporate legal departments to raise concerns about ...Read More...