Here are the Blogs in the Small Biz Big Time category.
Sunday, 14 March 2010
You Are What You Tweet- Use Caution In Posting, Tweeting, Blogging
‘Twas high drama over here in Nashville last week as a prominent PR man was outed in the media for forwarding an email that visually compared Michelle Obama to a chimpanzee (see full story here).
This fellow hit “forward” and in doing so sent his entire career downward. And
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Posted on 03/14/2010 3:46 PM by Irene Williams
Sunday, 7 February 2010
An Introduction to Twitter: How�and Why�to Tweet
In my last blog post, I promised to get "practical and tactical" with social networking. What better way to begin that process than with a "Twitter 101" of sorts?
Twitter has been a media darling for a while now; 2009 was the certainly the year of the tweet! Many of
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Posted on 02/07/2010 9:25 PM by Irene Williams
Sunday, 24 January 2010
Practical & Tactical Use of Social Media for Small Business
It seems so contrary, that we would be “practical and tactical” about something identified as “social.” Yet as Facebook, Twitter, LinkedIn and the like grow deeper roots in our everyday communications, it’s essential for business people to (1) embrace social media
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Posted on 01/24/2010 9:00 PM by Irene Williams
Sunday, 17 January 2010
Which URL Shortener Should You Use? Top Tools to Keep Tweets Short & Sweet
If you’ve spent any time tooling around Twitter, Facebook or the like, you’ve probably seen—and clicked—on shortened links to webpages. The most common short URLs start with ‘bit.ly,’ ‘ow.ly’ or ‘tinyurl.com.’
With a URL shortener, you
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Posted on 01/17/2010 9:32 PM by Irene Williams
Tuesday, 12 January 2010
SEO & Video: A Solid Combo for Big Time Google Ranking
Wanna know the big numbers for Americans who indulged during the month of November '09?
170,000,000 & 31,000,000,000
No, these strings of zeroes have nothing to do with the total pounds of turkey consumed or total weight gained due to too much pie eating last November. These impressive
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Posted on 01/12/2010 4:34 AM by Irene Williams
Thursday, 31 December 2009
Is Social Media Worth the Effort? One Blogger�s Year End Review
As 2009 becomes yesterday's tweet, I'm reflecting on 12 month's worth of professional adventures and social media endeavors.
Back when '09 was shiny and new, I was already strapped in for a bumpy ride. 2008 had taken its toll, with nearly every client o' mine on budget freeze
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Posted on 12/31/2009 8:10 AM by Irene Williams
Wednesday, 4 November 2009
Think Social Media Is a Panacea for Small Business? Get real!
751 LinkedIn connections.
1,443 Twitter followers.
410 Facebook friends.
Those are my stats as of this morning. Trust me, I know there are countless people whose numbers make mine sound limp. And trust me again, I know the numbers don’t mean much for anybody if the connections
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Posted on 11/04/2009 7:36 AM by Irene Williams
Wednesday, 26 August 2009
Group Dynamic - Make the Most of Social Media Group Participation
Social media groups are topic-specific communities accessible for ‘members’ via popular social networks such as Facebook and the business-oriented LinkedIn. Members of these virtual groups can post questions, discussion starters, even news and job listings.
I’ve previously
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Posted on 08/26/2009 7:29 AM by Irene Williams
Thursday, 20 August 2009
Too Busy To Blog? Tips for Small Biz Bloggers
I knew this was how it was going to be.
I knew there’d be seasons in which I’d get so busy I’d have to let my own blog take a backseat to my paid writing gigs. As a matter of fact, that’s why I’d been a writer without a blog for years; I’m usually blessedly
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Posted on 08/20/2009 3:24 PM by Irene Williams
Thursday, 16 July 2009
The Collective Connective - Time for Small Business to Face Up to Social Networks
I have her email address and phone number. She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing. Why did I communicate with my friend this way?
Because I was already there—and she was, too.
Like millions
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Posted on 07/16/2009 7:57 AM by Irene Williams
Monday, 13 July 2009
Is Your Biz a �Must� or �Lust�? Use Social Media to Convince Customers They Need What They Want or Want What They Need
Windshields. Cupcakes.
In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers. A cracked windshield could pose a danger; it’s imperative it be repaired. Thus, this service is pretty much a “must.”
On
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Posted on 07/13/2009 7:33 AM by Irene Williams
Thursday, 25 June 2009
Can You Make Money on Facebook, Twitter or Other Social Media Networks?
“Has anybody figured out how to make money on here?”
I’ve run across people asking this question on Facebook and Twitter quite often, and the topic even comes up frequently offline.
Of course, this question isn’t coming from casual passers-by who’re
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Posted on 06/25/2009 7:58 AM by Irene Williams
Monday, 22 June 2009
How to Create and Maintain a Facebook Fan Page
A Facebook fan page can be a great tool for your business, personality or endeavor. It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are already turning to Facebook as a means of staying connected.
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Posted on 06/22/2009 10:25 AM by Irene Williams
Wednesday, 17 June 2009
Dig In! Treat Social Media Like a Full Meal
A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry. This stuff isn’t for snacking. Maybe you can get away with some à la carte, pick-and-choose in a marketing plan (operative word:
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Posted on 06/17/2009 7:28 AM by Irene Williams
Monday, 15 June 2009
SEO & Online Marketing for Small Business: Let Customers Seek and Find
It seems many marketers still find “search” to be the engine for successful advertising and branding campaigns.
In a recent survey of senior-level marketing and media execs conducted by Forbes, 75% of respondents ranked SEO and email/e-newsletters as their top digital marketing
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Posted on 06/15/2009 9:01 AM by Irene Williams
Thursday, 11 June 2009
PR in a Web 2.0 World: Tips for Small Biz & Any Biz
I have seats on both sides of the aisle as a member of the media and a PR person. What a fascinating view, seeing firsthand how it works from either direction! And now that view is bathed in the light of the social web, it’s as if the glow of a computer monitor is spotlighting
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Posted on 06/11/2009 8:05 AM by Irene Williams
Tuesday, 9 June 2009
Want Visibility & Crediblity for Your Small Biz? There's No Marketing Microwave
I’ve spent my career explaining—and explaining again—the difference between advertising and PR. I’ve got the short answers down pat.
“We pay for advertising. We create and control the message and place ads where we want them. Advertising increases our
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Posted on 06/09/2009 8:12 AM by Irene Williams
Friday, 5 June 2009
New Stats on Small Biz & Social Media - Are We Telling or Selling?
What’s the real scoop on the usage and effectiveness of social media for small business? Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling.
A new white paper based on a
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Posted on 06/05/2009 4:24 AM by Irene Williams
Wednesday, 3 June 2009
Attention Small Biz - What's Your Social Media "Win"?
Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners. Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome: one of the teams playing is gonna win.
And so it is
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Posted on 06/03/2009 6:21 AM by Irene Williams
Tuesday, 2 June 2009
Five Elements of Social Media � Download Your Free White Paper
When it comes to social media, do you ever feel like you’re blowing a kazoo in the middle of a marching band brass section? Or do you feel like your occasional trumpet calls get quick salutes but no lasting results?
As with any marketing effort, social media takes strategic, sustained creativity
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Posted on 06/02/2009 3:54 AM by Irene Williams
