Session 3:
What Is The ROI On Social Media?

Details:

With billions of daily conversations happening globally businesses are wonder how to leverage social media for a return on investment.

The key getting an ROI on Social Media is to have a plan from the outset; know where you are today so you can have measurable results in the future. It will be impossible to determine your ROI if you have no established benchmarks.

The message is clear; businesses must engage in social media or they'll be out of business. The world is changing, the markets are changing, and the consumer is changing. The consumer at the end of the day calls the shots, and if you are not meeting the desires and demands of the consumer, you simply won't be in business. Consumers are engaging in conversations with companies they do business with. If you are not, or don't believe social media is relevant, just be sure of this one thing; your competition is, and they are making the necessary adjustments to stay in business.

Relationships based on trust and loyalty is the only kind of relationship that leads to revenue. In today's marketplace, having that kind of relationship with the consumer requires engaging in conversations - it's called "the relationship economy," and it's here to stay.

This Live Webcast will cover the following:

1. How do you define ROI?
2. Tools to measure social media effectiveness
3. How can you monetize conversations?
4. What are the inputs to create an ROI?
5. What are the metrics of measurement?
6. How important is ROI on Social Media?
7. What are the obstacles?
8. What are the arguments?
9. How can you establish relationships?
   
   We'll cover all of this and more

Participants will have access to the shows archive for ten days after purchase.

with JAY DERAGON and DAVID BULLOCK as the hosts