Session 2:
Listening & Monitoring Conversations

Details:

The social web is a convergence of billions of daily conversations about anything, anyone and everything.  The proliferation of tools and techniques grows daily and for those just entering this space keeping up can be a daunting task.

This broadcast will be supported by a powerpoint presentation and relevant and related publications.

This live iTV Webcast is aimed at discussing the tools that can help you prioritize, organize and track relevant conversations of interest to you personally and professionally. The topical content of this webcast will include:

1. Defining the communities of conversations and where to find them
2. Becoming comfortable with the different platforms
3. Understanding the rules of engagement
4. Information Gathering
5. Google Reader/Aggregation of RSS
6. Gaining Insight from Customer Conversations
7. Gaining Insight from Competition Conversations
8. Igniting conversations aimed at getting feedback
9. Tools for Listening and Monitoring
10. Social Do's and Don'ts: Understanding the sub-culture of the social web
    

Customers will have access to view the show for ten days after purchase.

with JAY DERAGON as the host